For the launch of the new Jeep Grand Cherokee, we proposed a digital platform where users can control the flow of the new commercial by exploring his contents. Every story told in the video could be browsed by users, who could literally dive in deep of every argument.

The interactive aspect was the real challenge: the videoclip can be paused in every moment to find more information about the stories. The sound production turned out to be pretty complex to simulate a seamless experience throughout. Indeed if you pause the movie, there is no soundtrack interruptions.

DESIGN PROCESS

As Lead Digital Art Director I've been involved from the conceptual phase to the whole design process. I personally designed the whole User Experience, the UI, the IxD and I also supervised all the production phases. I coordinated the whole team made by video/sound producers and developers.